‘One Man’s Trash’ comes to Jealous North!
‘One Man’s Trash’ is the result of Dave Buonaguidi’s inherent desire to create, with the challenge of printing onto almost anything. Sourcing the most
unusual materials, including school biology posters, Beano comics, flags and lighters, he emblazons them with his stylised and instantly recognisable
font, re-appropriating images and objects from mainstream and using his bold phrases to frame them in a new context.
A pop-culture quote, a witty phrase or a heartwarming message (see: I Fucking Love This Place), Buonaguidi feeds his need to create by screenprinting
onto the most difficult surfaces, recreating the objects into something else entirely and producing prints unprecedented in their scale and ambition.
The work manifests as a monument of our times or times past, making us look at the objects again, reassessing their worth and reevaluating their
usefulness. A mindful nod to lighter times, the playful naiveness of the Beano comics, the ladybird pages, the harmless smut, the historic and
reminiscent brought into the modern world.
The works in the exhibition will be a myriad of Buonaguidi’s collections and will be displayed as a house of curio, a delve into the past, updated
with bold neon pink text overlays and a dash of wit.
‘I don’t smoke, I don’t drink, I don’t do drugs and never have done – I’ve always just found a huge amount of satisfaction in making shit. And so in a way, that’s my drug of choice. You get a double hit. You get to make something and you get to sell it to somebody.’
Dave Buonaguidi interview with Little Black Book, August 2016
Dave Buonaguidi has worked in advertising for over 30 years, founding St. Luke’s, the worlds first advertising co-operative and labelled ‘the most
frightening company on earth’ by the Harvard Business Review. He has since worked as Creative Director at Channel4, founded the advertising agency
Karmarama and is currently Chief Creative Officer of the London office of Crispin Porter and Bogusky.
In 2003 he created the iconic ‘MAKE TEA NOT WAR’ poster for the anti-war march, which now forms part of the Victoria and Albert Museum collection and
also hangs in the Trento Museum of Modern Art.
During a year-long hiatus from the advertising world, Buonaguidi set upon learning a new skill and undertook a screenprinting course, which in turn
gave him the freedom to finally find an out-put for the many ideas that had been swimming around in his head.
‘Being creative is a wonderful curse. I mean that in the most positive sense. Actually, I’m being dramatic; it’s not a curse at all. It’s a calling. But that sounds really wanky doesn’t it? I have a terribly inquisitive mind and as a result my mind is constantly buzzing, so every day I am inspired by thousands and thousands of things, the problem is trying to put all of them into practice. Sorting them and not letting the metaphorical draws in my mental plans chest fill up.’ – Dave Buonaguidi interview with IPA, April 2013
Dave works on found images and materials, experimenting with the practice of screenprinting to push the boundaries of what it is and can be. Past examples
include printing with pheromones, sprinkles, printing onto copper plates and just about anything else he can find, showing the investigative approach
he takes to his printing practice. His work aims to cause a reaction in the viewer, the juxtaposition of familiar images with overlaying text or
a smattering of controversy or the odd swear word to accentuate. Buonaguidi uses the techniques of mass communication and advertising, pairing
with found imagery and objects and assertive text that challenges the viewer.
One Man’s Trash will exclusively reveal brand new work, fresh from Dave Buonaguidi’s print table, and will be his first solo show in London and the
World! Join us for the Private View on Thursday 8th June from 6.30pm-8.30pm for an exclusive first look, as well as live screenprinting a brand
new edition with the artist.